Sugandham, an initiative under the Aasmaa Foundation umbrella, is dedicated to rallying like-minded women to participate not only in leisure and entertainment but also in educational pursuits and fulfilling social responsibilities. Serving as a reminder to society, particularly women, of the impactful change that collective efforts can bring, Sugandham acts as a pivotal force in shaping a brighter future for our country and society, bridging the gap between the urban class and the less privileged.

In the years leading up to 2016, Sugandham organized a series of workshops exclusively for women in the urban sector. These workshops covered diverse topics, including self-make-up and hair styling by VLCC, cookery sessions by Chef Manju Mittal, insights into finances and banking schemes by Oriental Bank of Commerce, and saree draping in more than 15 different styles by Madhu Garg. In April 2016, Sugandham underwent a transformation, emerging as a women’s group that not only continued with educational workshops but also pledged to provide events for entertainment, talent discovery, and the promotion of women entrepreneurs. The overarching goal was to raise awareness about Aasmaa Foundation’s activities and generate funds for the organization.

Sugandham quickly grew into a community of 1000 women from diverse backgrounds, joining forces for events, activities, and contributions to society. Whether participating in workshops on candle decoration or celebrating festivals like Holi with the residents of an Old Age Home, the enthusiasm of Sugandham members was evident in their sparkling eyes. The joyous occasions, filled with bhajans, Radha Krishna raas, and Braj ki phoolon ki holi, showcased the genuine enjoyment of the festivities. The spirit of generosity was palpable as all members came together to make substantial contributions, both in cash and kind, to support the residents of the old age home.